Domain name choices

Choosing a domain name for your business is one of the most important business decisions you can make.

Some companies go for their company name, or some variant on it. Let's pretend your company name is General Motor Parts. Often, acronyms of a company name are already taken - gmp.com and gmp.co.uk are gone, in this example. That leaves you with generalmotorparts or, say, general-motor-parts in either .co.uk or .com guises.

These might, however, be considered something of a mouthful. How about my-gmp.com? Or something more creative?

However, one alternative that bears thinking about is describing the service you provide in the domain. Search engines quite like this approach so it can't do your search engine rankings any harm.

Think about domains like great-value-car-parts.co.uk or bristol-car-parts.com. Your company name isn't after all of that much interest to someone searching online. They're more interested in the provision of a service or of goods. And with a domain name that says what you do, you may be on to a winner.

Here at igeek we register all sorts of domains for all sorts of companies, from acronyms like add-acs.com to the names of TV shows - halcyonriverdiaries.co.uk - to people's names: cathread.co.uk.

We don't always write websites for people who use us to register their domain names and some people don't even host their sites with us. But for many igeek are the one stop shop for all things web: we register the domain, write the code and host the site.

Choosing your domain name is often just the first step to an online presence. But as you'll have to live with your decision for years to come, it's one that shouldn't be taken lightly.